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It’s 4:30 AM, and the city is still silent. Inside "The Petal Studio," Elena, a local florist, is already on her third cup of coffee. Today is the biggest wedding of the season, and the "floral race" has begun.

Many wholesalers and large-scale florists participate in daily , most notably in the Netherlands , which exports 53% of the world's flowers.

act as the primary bridge, buying in massive quantities and storing them in climate-controlled warehouses before selling them to local shops.