But Wait ... There's More!: Tighten Your Abs, M... -

The subtitle— Tighten Your Abs, Make Millions —perfectly captures the two pillars of the infomercial dream: . We are a culture obsessed with the "too-good-to-be-true" deal, whether it’s a revolutionary ab-cruncher or a "get-rich-quick" real estate system. Stern treats this not just as a business history, but as a "muckraking exposé" that explores our collective consumerist habits. Why We Can't Look Away

While we might laugh at the "goofy grins" and "laughable demonstrations" of the Ginsu knife or the George Foreman Grill, the business behind them is larger than the film and music industries combined. Stern’s work pulls back the curtain on the legends of the pitch, including: But Wait ... There's More!: Tighten Your Abs, M...

From the motivational energy of Tony Robbins to the legendary "OxiClean" shouts of Billy Mays . The subtitle— Tighten Your Abs, Make Millions —perfectly

You can find But Wait . . . There’s More! at Amazon for an in-depth look at how these pitchmen conquered our living rooms. Go to product viewer dialog for this item. But Wait ... There'S More! Why We Can't Look Away While we might

But Wait… There’s More! The Wild World of the $100 Billion Infomercial Industry

The true genius of the infomercial isn't just the product; it's the . They identify a problem you didn't know you had (like a dull kitchen knife) and provide an immediate, "limited-time" solution. Stern’s book ensures that the next time you see a "buy one, get one free" offer, you’ll see the sophisticated machinery working behind that "Set it and forget it!" catchphrase.