: Research indicates that customers using chat in the electronics sector are 3.2x more likely to purchase extended warranties (like Geek Squad Protection) compared to non-chat users.
: Launched in 2024 in partnership with Google Cloud and Accenture , these assistants handle self-service tasks like order tracking, subscription management, and troubleshooting. best buy mobile online chat
Abstract
As retail shifts toward an omnichannel model, Best Buy has transformed its digital presence from a simple transactional website into a comprehensive advisory hub. Central to this transformation is its online chat service, which leverages generative AI and expert human integration to bridge the gap between digital convenience and in-store expertise. This paper analyzes how Best Buy Mobile utilizes chat to improve customer satisfaction, streamline phone activations, and drive higher conversion rates. : Research indicates that customers using chat in