Diamond Buying Tips Official

: Often considered the most important "C," cut determines how much a diamond sparkles. An "Excellent" cut reflects light beautifully, while a "Poor" cut can make even a high-quality stone look dull.

: This is the diamond's weight, not necessarily its size. A well-cut 0.90-carat diamond can look just as large as a poorly cut 1.00-carat stone but at a lower price point. diamond buying tips

The foundation of any diamond purchase is understanding the 4Cs, which determine a stone's quality and value. : Often considered the most important "C," cut