You Can Kill An Idea, But You Can't Kill An Opp... ❲Proven ✰❳
: Ideas are often too small, fragile, and easily "killed" by internal politics or lack of immediate market fit. Statistically, it can take up to 3,000 ideas to lead to just one profitable product.
: Emerging tools or scientific breakthroughs that create new possibilities. You Can Kill An Idea, But You Can't Kill An Opp...
: Internal capabilities and unique company strengths. : Ideas are often too small, fragile, and
Henderson argues that most organizations fail because they start with an idea and try to find a market for it. : Internal capabilities and unique company strengths
: Opportunities exist outside the organization in the external world. They are expansive "demand spaces" created by broader forces like technology shifts or changing consumer needs. The "Opportunity Thinking" Framework
: Don't be afraid to discard individual products if they don't fit a larger, sustainable opportunity.
If you are looking to purchase the book to dive deeper into these strategies, it is available from several major retailers:
