Reached primarily through the MVMT and Olivia Burton brands. These buyers are heavily influenced by social media aesthetics, influencer endorsements, and price transparency.
They value "quiet luxury" and timeless, minimalist aesthetics that avoid seasonal obsolescence. who buys movado watches
While the U.S. remains the largest market (54% of sales), there is significant growth in India and China , targeting the rising middle class. Reached primarily through the MVMT and Olivia Burton brands