: You can still purchase directly through Sony’s official website or authorized corporate showrooms, which often provide extended brand-specific support.
With Sony's home entertainment division now 51% owned by TCL, where you buy affects the level of "Sony-exclusive" service you receive. Buying through premium authorized dealers ensures you are getting the specialized Bravia processing tech that reviewers from Business Insider still rank as "Best Overall" for 2026. where to buy sony tv
: For the flagship experience, such as the Sony Bravia 8 II , high-end tech outlets like Best Buy remain the primary destination for hands-on demos of their premium OLED models. : You can still purchase directly through Sony’s
The landscape for buying a has shifted significantly in 2026, as the brand's home entertainment business is now a joint venture with TCL , though it maintains its reputation for premium image performance and build quality. Where to Buy Sony TVs : For the flagship experience, such as the