: Over 56% of Gen Z reporting that social media content—such as TikTok and Instagram stories—is more relevant to them than traditional TV or movies.
: The rise of interactive gaming experiences is challenging traditional video businesses for the limited time and attention of global audiences. : Over 56% of Gen Z reporting that
: Platforms like Netflix and Disney+ are shifting from just distributing content to becoming "tech media" giants that prioritize data and innovation. : Over 56% of Gen Z reporting that
: Companies are increasingly producing their own entertainment content to generate deeper consumer engagement. : Over 56% of Gen Z reporting that