Understanding Consumer Behaviour <Free Forever>

Many purchases are made to boost social status or soothe negative emotions rather than to fulfill a functional need. 🛣️ The 5-Step Decision Journey

Consumers are often . Decisions aren't just about price; they are driven by deep-seated emotional and psychological triggers.

High involvement but few differences between brands (e.g., flooring). Understanding Consumer Behaviour

Assessing satisfaction, which determines future loyalty. 🎭 4 Types of Buying Behavior

High involvement in expensive, infrequent purchases (e.g., a car). Many purchases are made to boost social status

Comparing features, price, and ease of use.

Not every purchase is treated with the same level of intensity. flooring). Assessing satisfaction

People might feel happier with a complimentary $200 ticket than a $100 one, even if the utility is the same.