Tidal Official

Tidal is primarily marketed to "audiophiles" and "music nerds" who prioritize sound fidelity. Not Just Different. Better. | TIDAL Magazine

Tidal is a high-fidelity music streaming service that distinguishes itself through superior audio quality, artist-focused business models, and deep editorial content. Originally launched in 2009 as WiMP in Scandinavia, it gained global prominence after being acquired and relaunched by Jay-Z in 2015. Tidal is primarily marketed to "audiophiles" and "music

: As of 2024, Tidal has simplified its subscription model and shifted its technical focus, dropping support for MQA (Master Quality Authenticated) and Sony 360 Reality Audio in favor of open-source HiRes FLAC and Dolby Atmos . Audio Quality and Technology artist-focused business models