Icons like Freddie Mercury often donned provocative stage attire, including thong-style pieces, to challenge rigid concepts of masculinity.

From the poolside looks of Gay Days to the viral "whale tail" trends on social media, the garment is now a staple of body-positive celebrations. Why the Trend is Growing

According to the Brief Talk Podcast , the resurgence of thongs in gay media is driven by a desire for alternatives to "boring" boxer briefs.