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When mature women are represented, their roles often fall into restrictive archetypes:

Characters aged 50+ constitute less than 25% of roles in blockbuster movies. Within that age bracket, male characters outnumber females significantly—80% to 20% in films and 75% to 25% in broadcast TV. When mature women are represented, their roles often

Developed by the Geena Davis Institute , this metric requires a film to feature at least one female character over 50 who is essential to the plot and not reduced to a stereotype. Currently, only one in four films pass this test. When mature women are represented