Keep paragraphs short—sometimes only one or two sentences—to make the text scannable and easy to read in digital columns.
Think of your article as a story with a logical progression. sonya sweet
You might get 80% of the work done in the first 20% of your time; use the remaining time to polish and refine that final 20% of quality. Use anecdotes and direct quotes to bring the story to life
Use anecdotes and direct quotes to bring the story to life. 4. Polish the Final Elements If writing for a trade or contributed piece,
Use the active voice where people do things, rather than things being done by people, to make the writing more engaging.
If writing for a trade or contributed piece, maintain a neutral tone to build trust.
Write your title last so it accurately reflects the finished content. A strong headline should be short, sweet, and tell the reader what's in it for them.