This feature would be a "dual-perspective" immersive digital or social media campaign that leans into the book’s major tropes , such as and surprise pregnancy hockey romance . 1. The Digital "Burn Book" Archive
: Readers can browse "archived posts" written by the heroine, Maddison, before she met Briggs. These posts would detail the "notorious" bad boy antics that gave Briggs Wilson his reputation.
: A "Rate the Hockey Uncle" poll where fans vote on which of Briggs's teammates (like Graham or Asher) is the best babysitter. 3. Immersive "Lake Geneva" Escape
A personality quiz that asks: "Are you a Secret Keeper or a Truth Seeker?"
: Curate a "Secret Getaway" guide including a cocktail recipe for the tequila they shared and the official Spotify playlist by Maren Moore featuring artists like LANY and Adele.
: Use a "Then vs. Now" format. "Then" features his aggressive on-ice persona and temper. "Now" features Briggs in "Dad Mode" with his daughter, Olive, showing his vulnerable and protective side.
A visual component focused on the swoon-worthy transformation of Briggs Wilson.
Create an interactive version of "The Puck Bunny" blog mentioned in the story.