Sinek Intreaba-te De Ce - Simon

People don't buy what you do; they buy why you do it.

These are the actions taken to realize the "Why"—your unique processes or strengths. What (Ce): The tangible products or services you provide. Key Takeaways Simon Sinek Intreaba-te de ce

Most companies communicate from the outside in (What →right arrow →right arrow People don't buy what you do; they buy why you do it

Simon Sinek argues that while everyone knows what they do, and some know how they do it, very few can clearly articulate they do it. People don't buy what you do

Why). Inspirational leaders communicate from the (Why →right arrow →right arrow

This is your purpose, cause, or belief. It’s the reason your organization exists beyond making a profit.