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Fresh produce is a "strategic necessity," responsible for roughly 11% of total store sales and serving as a major traffic driver.

While traditional groceries still dominate, produce shoppers are increasingly diversifying where they shop, with mass merchandisers, club stores, and online shopping gaining share. Key Trends & Consumer Behavior (2025-2026) Fresh produce is a "strategic necessity," responsible for

Pre-cut, pre-washed, and value-added produce is rising in popularity for busy consumers seeking convenience. A thoughtful layout is crucial for enticing purchases

Produce is weathering inflation better than other categories, with shoppers prioritizing quality over low-priced canned/frozen alternatives. Fresh produce is a "strategic necessity

The produce section is often the first thing customers see, setting the tone for the entire store's perceived freshness and quality.

Because shoppers equate produce with healthy, high-quality choices, a vibrant department encourages spending throughout the rest of the store.

A thoughtful layout is crucial for enticing purchases and maximizing sales. How The Produce Section Sets The Tone