: A professional vector graphics editor and successor to DrawPlus. It is widely used for illustration, UI design, and branding.
, officially known as Serif (Europe) Ltd, is a prominent British developer based in Nottingham, best known for its Affinity suite of professional creative tools. Founded in 1987, the company spent decades building "Plus" range legacy products like PagePlus and PhotoPlus before completely pivoting to the Affinity brand in 2014 to compete directly with Adobe. Serif Software
In March 2024, Serif was acquired by the Australian design giant in a deal valued at several hundred million pounds, aiming to bolster Canva's professional-grade offerings. The Affinity Suite : A professional vector graphics editor and successor