If you are looking to "guide" your use of this topic in a social context:
It’s best used ironically or as a joke to exaggerate your feelings.
It is frequently used in videos, captions, and comments to show how much someone loves a partner, a friend, or even a football team.
Use it as a caption for a photo with someone you care about, often accompanied by fire (🔥) or rose (🌹) emojis.