Focuses on human experience and social contexts, leading to qualitative data.
Before choosing tools, a researcher must decide on their philosophical stance: Research Methodology
Every member has a known chance of being selected (Random, Stratified). This reduces bias. Focuses on human experience and social contexts, leading
Deals with words and meanings. It aims to explore ideas, understand complex experiences, and gather in-depth insights. understand complex experiences
Combines both to provide a more holistic view of the research problem. 4. Data Collection Methods (The "How") This section details the practical steps taken:
Deals with numbers and statistics. It aims to test hypotheses, identify patterns, and generalize results.