Pinterest Buy It Button Page

The Pinterest "Buy it" button (often referred to as or Shop Product Pins ) allows users to purchase products directly from a Pin without leaving the Pinterest app or website. It is a powerful, high-intent shopping feature designed to turn inspiration into impulse purchases. Key Features of Pinterest Shopping

Users can search for specific items, such as a "jacket," and filter results using the blue "$" sign to find items within a certain price range.

Studies show 90% of purchases from these pins often come from new customers, making it an excellent tool for brand discovery. How to Get Started (For Merchants) pinterest buy it button

To add a "Buy it" button to your Pins, you must have a and adhere to their commerce guidelines.

Upload your product catalog to Pinterest to make items automatically discoverable and shoppable, which enables features like Virtual Try-On and Shop tags. The Pinterest "Buy it" button (often referred to

Set up Rich Pins to ensure product details (price, availability) are updated automatically from your website. The Difference: "Save" vs. "Buy" Recapturing the Joy of Shopping with Pinterest

When a Pin features a blue price, it indicates the item is purchasable directly within the application. Studies show 90% of purchases from these pins

The easiest method is to use a partner platform like Shopify, which allows you to integrate your catalog and enable the Pinterest sales channel.