The official release on March 3, 2022, saw the track debut on the Billboard Global 200 and eventually amass over worldwide. The Secret Sauce: Collaborative Magic
The Evolution of a Hit: Pheelz, BNXN, and the "Finesse" Phenomenon
Produced by Miichkel , the beat is built around a slinky guitar riff that immediately hooked Pheelz when he first heard it.
The track’s success is a testament to the synergy between Pheelz and BNXN (formerly Buju).
After seeing the viral TikTok, BNXN reached out to Pheelz on Instagram to ask if it was just a sound or a full record. They linked up shortly after to record his verse, completing what many call the "Finesse cocktail" . Decoding the Message: "If I Broke Na My Business"
Beyond its infectious rhythm, the song’s lyrics explore themes of self-reliance, confidence, and the art of navigating life with style.
The journey of "Finesse" began in February 2022 when Pheelz posted a short video of the track on TikTok. At the time, he only had 21 followers, and his expectations were low. However, the catchy outro—featuring a "battalion of carefree men" singing the hook—went viral instantly, sparking the #FolakeChallenge and gaining millions of views across Europe and America.
If you’ve spent any time on social media or in a club over the last few years, you've heard the choir-like chant: "If I broke na my business." What started as a casual snippet shared on TikTok has evolved into a global movement, cementing Pheelz’s transition from a legendary producer to a frontline superstar. From a TikTok Snippet to Global Charts
