NLE Choppa uses the term to describe a "bad bitch" who looks like Ice Spice, incorporating the viral hook into his own drill-heavy flow: "Bad bitch look like Ice Spice, she eatin' d **, she the real munch"*.
The song centers on the viral slang term which Ice Spice popularized. NLE Choppa - Ice Spice (MUNCH) (Official Music Video)
The track serves as a stylistic nod to the "Munch" craze that swept TikTok and social media in late 2022. NLE Choppa uses the term to describe a
The Official Music Video was directed and edited by , with visual effects handled by George Buford . she eatin' d **
The video features NLE Choppa alongside his crew, often including appearances by other notable figures in the rap scene, such as Fivio Foreign , who was spotted during behind-the-scenes recording.