The Sandler Strategy: Netflix, Star Power, and the Data-Driven Blockbuster
The shift from traditional cinema to "streaming-era" comedies. Option 2: Digital Media & Piracy Studies The Sandler Strategy: Netflix, Star Power, and the
This paper analyzes Murder Mystery as a pinnacle of Netflix’s "Adam Sandler Deal," investigating how data-driven casting and algorithmic production created one of the most-watched digital releases of 2019. Key Points: The Sandler Strategy: Netflix