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: Major female characters plummet from 42% in their 30s to just 15% in their 40s on broadcast TV.

When mature women are cast, their roles often fall into narrow, sometimes negative, categories: milf now

: Older female characters are 4x more likely to be shown as "senile" or "frumpy" and 2x more likely to be portrayed as unattractive compared to men. : Major female characters plummet from 42% in

Statistics highlight a sharp decline in opportunities for women as they age compared to their male counterparts: their roles often fall into narrow

: Characters aged 50+ are more likely to be portrayed as villains ( 59% in films) than heroes ( 30% ).