A 2025 study from the Geena Davis Institute highlighted that "mature" themes like menopause are still largely ignored or misrepresented:
For the first time since researchers began tracking the top 100 grossing films (roughly 18 years ago), women reached a landmark . milf in open girdle
Films like Crew (2024)—starring Tabu, Kareena Kapoor Khan, and Kriti Sanon—became commercial juggernauts, grossing over ₹157 crore and proving that ensemble casts featuring mature women can dominate the box office. A 2025 study from the Geena Davis Institute
Conversely, male roles actually increase during this decade, rising from 25% (30s) to 31% (40s). Kareena Kapoor Khan