Build authority . You want to be the person people think of when a specific problem needs solving. 2. Networking Without the Small Talk Social media removes the "gatekeeper" barrier.
In most industries, your LinkedIn or Instagram profile is your first impression before you even walk into the room.
The crossover between your social media presence and your professional life has shifted from "optional" to "essential." 1. The "Digital Handshake"
Engaging with industry leaders by leaving thoughtful comments on their posts is the modern equivalent of an informational interview.
Many people avoid posting because they fear looking "self-promotional."