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Weekly podcast consumption among the 50+ demographic rose by 5% in 2025, primarily driven by a search for news and political content.

Generative AI use among older Americans doubled between 2023 and 2024, with 18% now using these tools, though privacy concerns remain a major barrier to wider adoption. Content Preferences & Fandom matures porno usa

Streaming has become nearly universal, with 83% of adults 50+ using services like Amazon Prime Video (63%) and Netflix (60%). Weekly podcast consumption among the 50+ demographic rose

Mature audiences show distinct preferences that differ significantly from younger cohorts. with 18% now using these tools

Despite their market size, older adults report a persistent lack of meaningful representation in media content. Tech Adoption Continues Among Older Adults - AARP