Mariah Carey - It's A Wrap 2023 Info

In 2023, Mariah Carey successfully revitalized her 2009 deep-cut by transforming a viral TikTok trend into a strategic commercial release. Originally an album track from Memoirs of an Imperfect Angel , the song's resurgence was fueled by a "sped-up" version that sparked a global dance challenge, leading to the official release of the It’s a Wrap EP on February 10, 2023. Origins and Composition

The EP was voted the "favorite new music release" of its week in a Billboard reader poll , garnering 70% of the vote. Mariah Carey - It's A Wrap 2023

To capitalize on the momentum, Def Jam Recordings released a four-track digital EP: The 2009 album version. It’s a Wrap (Sped Up): The version popularized on TikTok. In 2023, Mariah Carey successfully revitalized her 2009

The song’s comeback was driven by organic social media traction that Carey quickly amplified through professional marketing: To capitalize on the momentum, Def Jam Recordings

Weekly U.S. on-demand streams surged by over 1,000% following the challenge, jumping from approximately 17,000 to over 1.65 million weekly streams by late January. The "It’s a Wrap" EP Release