: The video uses a vintage, dreamlike atmosphere to reflect Kershaw's observation that "this life is as fragile as a dream".
Directed by , known for his work with The Lumineers and Aesop Rock , the video was filmed in a historic, century-old house located near the University of Southern California (USC). Fee’s concept avoids a literal interpretation of the lyrics, instead focusing on "steps in a lifetime" to mirror the song's existential themes.
Beyond its standalone success, the song became synonymous with emotional turning points in . It famously played during the Season 7 finale when Emily Prentiss departed the BAU and during Jennifer "JJ" Jareau's wedding. This television exposure helped propel the track to millions of streams and solidified Kershaw's reputation for "dark and haunting" folk-based pop. Lily Kershaw - As It Seems [Official Music Video]
The official music video for by Lily Kershaw is a cinematic exploration of life’s fragility and the passage of time. Released in September 2013 as the lead single from her debut album, Midnight In The Garden , the video gained significant attention after the song was featured in high-profile TV moments, most notably the Season 7 finale of Criminal Minds . Creative Vision and Direction
: Kershaw appears throughout, often against the backdrop of the vintage house, providing a grounded, authentic presence that contrasts with the fleeting nature of the passing years. Song Meaning and Themes : The video uses a vintage, dreamlike atmosphere
: The visual narrative follows a relationship’s journey from youth to old age, capturing the evolution of a bond over several decades.
: The song explores the release that comes with "mid-fall" and the loss of innocence through love. Cultural Impact Beyond its standalone success, the song became synonymous
: The central message—"you must find something to live for"—acts as a call to find meaning even when "darkness comes a-calling".