Lil Pump - Esskeetit [official Music Video] -

PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.

Lil Pump - Esskeetit [official Music Video] -

User Research • Prototyping • UI Design • UI Development

Lil Pump - Esskeetit [official Music Video] -

Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
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We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.

Lil Pump - Esskeetit [official Music Video] -

With the this project, we wanted to accomplish following goals:

Redesign with consistent UI

Better content organization

Provide easier way to access translated contents

Improve navigation experience

Lil Pump - Esskeetit [official Music Video] -

To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.

Searchers know what they are looking for, use the search bar to look for the contents.

Navigators know what type of content to look for. So they start navigating through pages to find them, often getting frustrated for getting lost in the navigation.

Receivers are not comfortable using the system for its confusing UI. They want contents to be delivered directly to them.

User Stories

“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”

Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.

Lil Pump - Esskeetit [official Music Video] -

The video is known for its eccentric and over-the-top imagery, often featuring expensive props and elaborate sets:

In a display of "no limits" wealth, Pump is shown jumping on and shattering the rear windshield of a black Bentley. 🎹 Behind the Music Lil Pump - ESSKEETIT [Official Music Video]

A Brinks truck with "ESSKEETIT" on the side releases a literal tornado of cash that swirls around Pump. The video is known for its eccentric and

The official music video for "ESSKEETIT" was released on April 13, 2018, as the lead single for Lil Pump's sophomore album, Harverd Dropout . Directed by and Lil Pump himself, the video is a high-energy display of "maximal energy" that helped solidify Pump's status as a staple of the SoundCloud rap era. 🎥 Production & Visual Highlights Directed by and Lil Pump himself, the video

The track was produced by and Lil Pump, characterized by a intentionally "simple" and "cartoonish" sound:

The video transitions into a snowy set featuring white wolves on leashes and Pump in a matching purple fur vest.

Pump sits on a real ice sculpture throne that had to be filmed within a 4–6 hour window before melting.

Lil Pump - Esskeetit [official Music Video] -

There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.

However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.