This campaign introduced a fresh visual identity and a catchy new slogan/jingle: (or "Gene gene, Komagene" in Turkish). Below is a paper outline or briefing summary of this strategic shift. Brief: Komagene's "New Image" Strategic Shift
: Following this brand refresh, Komagene was recognized as the #1 franchise brand in Turkey in 2024 by Ekonomist magazine . Komagene Den Yeni Imaj Yeni
: The "new image" includes a vibrant, playful color palette and a redesigned content strategy for social media that uses lifestyle photography, memes, and retargetable product films. This campaign introduced a fresh visual identity and
The phrase (A New Image, A New Commercial from Komagene) refers to a major brand relaunch and social media revamp by the Turkish fast-food giant Komagene. : The "new image" includes a vibrant, playful
To support the "new image," Komagene launched the Gene Gelsin mobile app , allowing customers to easily repeat orders and access exclusive campaigns through a modern UI.