The video was filmed by , featuring a collaborative spirit that KIM highlighted by thanking the Forus Crew, her manager, and fellow "Rasta brothers" for making the project possible. The visuals lean into the meaning of the word "Irie"—a Rastafarian term from Jamaica that signifies a positive vibe, feeling good, or being at peace . The Meaning of "Irie"
Living one's best life and feeling "higher than high". KIM of Diamonds - Irie (Official Music Video)
As a Malawian artist with roots in Zimbabwe and England, KIM often blends R&B, Afro-soul, and acoustic vibes to convey soulful, true sentiments. The video was filmed by , featuring a
In the context of the song, KIM of Diamonds uses the term to evoke: The video was filmed by