: Alba has been noted for using Tower 28 products, which are designed for sensitive skin and align with her "clean beauty" ethos.

: Many of her try-on videos focus on a speedy summer routine that features tinted moisturizer with SPF, coral or peach cream blushes, and sheer tinted lip balms. Key Products Featured

Videos in this series generally emphasize and ease of use. Alba often shares that her inspiration for her brand came from the difficulty of finding the right shades for her skin tone, leading her to create products that celebrate diverse backgrounds. Her reviews are typically praised for being approachable and highlighting "glowy," natural results rather than high-glam, heavy makeup.