: You must constantly add new prospects to your pipeline because customers "fall off" due to death, relocation, or changing needs.

: He kept meticulous records of every customer's hobbies, kids' names, and birthdays.

: Girard didn't sell Chevys; he sold "Joe Girard."

: Don't just sell the product; sell the meeting and the experience.

📍 : Success comes from treating every customer like a lifelong annuity, not a single paycheck.