Ensure your site passes Google’s speed tests.
Tailor your content topics or SEO strategy to appeal to audiences in these specific regions. 3. Improve Ad Placement and Heatmaps The "where" matters as much as the "what." How to increase CPC in Google Adsense.pdf
Ads placed within the flow of a long-form article often perform better than sidebar ads. Ensure your site passes Google’s speed tests
Not all topics are created equal. Advertisers pay more for leads in industries with high customer lifetime value. Improve Ad Placement and Heatmaps The "where" matters
Most clicks come from mobile. Use responsive ad units that fit perfectly on smaller screens. 7. Use Competitive Ad Formats Enable all ad types (Text, Display, and Rich Media).
Block ad categories that are irrelevant to your audience or have historically low CPCs.
If your site is general, create sub-sections or high-quality articles focusing on these high-CPC topics. 2. Optimize for High-Value Geographies