How To Gain Customers And Increase Profits With... May 2026

“B2B companies aren't often natural-born marketers... This book is a practical, one-stop resource for achieving B2B marketing success. It is heavy on pragmatism and light on theory.” Amazon.com

Based on the title provided, you are likely referring to by Lisa Shepherd. How to gain customers and increase profits with...

: Actively asking satisfied customers for referrals is one of the most effective ways to gain new business. “B2B companies aren't often natural-born marketers

: Delivering superior service leads to higher retention and more sales to existing customers, which is often more cost-effective than pure pre-sale marketing. How to gain customers and increase profits with...

Reviewers and business experts often highlight the book's accessibility for those who "wear the marketing hat" by necessity rather than training.