How To Buy | Leads On Zillow

When a user clicks "Contact Agent" on a listing that isn't yours, your profile appears as a Premier Agent. The Costs Involved

Use Zillow’s native CRM or sync it with your own (like Follow Up Boss) to automate immediate text and email replies. how to buy leads on zillow

This is generally reserved for high-performing teams with proven conversion track records. When a user clicks "Contact Agent" on a

Live connections require answering the phone instantly. If you miss the call, the lead goes to the next agent. Live connections require answering the phone instantly

Instead of buying expensive, broad zip codes, look for "up-and-coming" areas where the cost-per-lead is lower but search volume is rising. The "Flex" Alternative In some markets, Zillow offers the Flex Program . No Upfront Cost: You don't pay for the leads monthly.

You receive "Live Connections" (phone transfers) and "Select Leads" (property inquiries).

Buying leads on Zillow primarily happens through the program. It is a "pay-to-play" advertising model where agents buy a share of "voice" in specific zip codes to receive direct inquiries from active home shoppers. How the System Works