As of early 2026, Amazon has officially discontinued the program . While some legacy help pages or third-party guides may still mention a "Gift of Prime" landing page, users attempting to use that specific feature are typically met with notices stating it is no longer available or redirected to general gift card options.
: Amazon requires a backup payment method (credit/debit card) on file, even if the gift card covers the entire cost. Alternative: Amazon Household (Sharing Benefits)
They then visit their Prime Membership settings and select the option to for their next renewal or new sign-up. how to buy amazon prime membership as a gift
: Determine the cost of a one-year Prime subscription. As of 2026, the base price is $139, but you must account for local sales tax based on the recipient's location.
The recipient must redeem the gift card to their own Amazon account balance. As of early 2026, Amazon has officially discontinued
The current standard method to gift a Prime membership is to purchase an for the exact amount of a yearly subscription and instruct the recipient to apply it to their membership costs. Standard Method: Gifting via Amazon Gift Card
Since you can no longer buy a "Prime Gift" product directly, follow these steps to provide a friend or family member with the funds for a subscription: The recipient must redeem the gift card to
: Both adults must agree to share payment methods, meaning they can see and use each other's stored credit cards. Summary of Discontinued Features How to Gift an Amazon Prime Membership: Easy Guide