The essay of this track is found in its casting, which bridges three distinct archetypes of hip-hop:
The choice of an airplane graveyard is poignant. These massive, decommissioned machines represent both the heights of human ambition and the inevitability of obsolescence. By placing three titans of the genre among the wreckage, the video suggests that while the industry is littered with the "crashes" of one-hit wonders and faded stars, these specific artists have navigated the turbulence. There is a grit to the desert landscape that contrasts with the luxury of the "Coke Boys" branding, illustrating the idea that hip-hop success is often a triumph over desolation. Three Generations of Excellence
"Figure It Out" is a rare moment of synergy. It manages to be a flashy, big-budget spectacle while maintaining a melancholic undercurrent about the passage of time. It frames the hustle not as a sprint, but as a complex puzzle. By the end of the video, the message is clear: in an industry designed to discard you, the only way to survive is to keep evolving, keep moving, and—as the title suggests—keep figuring it out.
The cinematography utilizes sweeping drone shots to emphasize the scale of the desert, making the artists look both like giants of the industry and small figures in a vast, indifferent world. The recurring motif of dirt bikes and ATVs adds a sense of restless energy—a literal "drive" that persists even in a graveyard of the past. The hook itself— “I’m just tryna figure it out” —becomes a relatable mantra for the listener. Despite the private jets and the fame, the video portrays success as a continuous process of navigation rather than a final destination. Conclusion
As the lead, French acts as the glue. His ability to harmonize these disparate legends highlights his role as a master of vibe and collaboration, proving that "figuring it out" often means knowing who to bring to the table. Visual Aesthetic and "The Hustle"
Kanye brings the experimental and melodic edge. His "Ye-isms" and visual flair (often seen in his choice of Yeezy Season attire in the video) signal the bridge between street rap and high-concept art.
x
We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audience is coming from.
To find out more or to opt-out, please read our Cookie Policy. To learn more, please read our Privacy Policy.
Click below to consent to our use of cookies and other tracking technologies, make granular choices or deny your consent.
Accept All
Manage Settings
Deny All
French Montana - Figure It Out (official Video) Ft. Kanye West, Nas Page
The essay of this track is found in its casting, which bridges three distinct archetypes of hip-hop:
The choice of an airplane graveyard is poignant. These massive, decommissioned machines represent both the heights of human ambition and the inevitability of obsolescence. By placing three titans of the genre among the wreckage, the video suggests that while the industry is littered with the "crashes" of one-hit wonders and faded stars, these specific artists have navigated the turbulence. There is a grit to the desert landscape that contrasts with the luxury of the "Coke Boys" branding, illustrating the idea that hip-hop success is often a triumph over desolation. Three Generations of Excellence The essay of this track is found in
"Figure It Out" is a rare moment of synergy. It manages to be a flashy, big-budget spectacle while maintaining a melancholic undercurrent about the passage of time. It frames the hustle not as a sprint, but as a complex puzzle. By the end of the video, the message is clear: in an industry designed to discard you, the only way to survive is to keep evolving, keep moving, and—as the title suggests—keep figuring it out. There is a grit to the desert landscape
The cinematography utilizes sweeping drone shots to emphasize the scale of the desert, making the artists look both like giants of the industry and small figures in a vast, indifferent world. The recurring motif of dirt bikes and ATVs adds a sense of restless energy—a literal "drive" that persists even in a graveyard of the past. The hook itself— “I’m just tryna figure it out” —becomes a relatable mantra for the listener. Despite the private jets and the fame, the video portrays success as a continuous process of navigation rather than a final destination. Conclusion It frames the hustle not as a sprint,
As the lead, French acts as the glue. His ability to harmonize these disparate legends highlights his role as a master of vibe and collaboration, proving that "figuring it out" often means knowing who to bring to the table. Visual Aesthetic and "The Hustle"
Kanye brings the experimental and melodic edge. His "Ye-isms" and visual flair (often seen in his choice of Yeezy Season attire in the video) signal the bridge between street rap and high-concept art.