: Designing an experience begins with identifying the core emotion you want to evoke. This serves as the foundation for all creative decisions.
: This is the creative axis that gives structure to your ideas, ensuring every touchpoint of an experience aligns with the chosen essential emotion.
: Experiences are designed through three distinct phases: Emotions , Creative Concepts , and Compelling Messages . MARI CARMEN OBREGÓN | El Efecto “WOW” #114.
: Every individual and brand has a unique "DNA" or style. This "Charm Factor" is the light that opens paths and provides clarity regarding one's purpose.
The methodology is structured around several creative pillars:
: Designing an experience begins with identifying the core emotion you want to evoke. This serves as the foundation for all creative decisions.
: This is the creative axis that gives structure to your ideas, ensuring every touchpoint of an experience aligns with the chosen essential emotion.
: Experiences are designed through three distinct phases: Emotions , Creative Concepts , and Compelling Messages . MARI CARMEN OBREGÓN | El Efecto “WOW” #114.
: Every individual and brand has a unique "DNA" or style. This "Charm Factor" is the light that opens paths and provides clarity regarding one's purpose.
The methodology is structured around several creative pillars: