Donвђ™t Make Me Think, Revisited: A Common Sense ... -

The next morning, Steve started "Revisiting" his design with a common-sense lens:

Steve was a brilliant software engineer, but his latest project—a grocery delivery app—was a labyrinth of "innovation." To find a carton of milk, a user had to navigate through three animated splash screens and a categorized "lifestyle" menu. Steve called it "immersive." Don’t Make Me Think, Revisited: A Common Sense ...

He made the "Checkout" button large, green, and exactly where a thumb expects it to be. The next morning, Steve started "Revisiting" his design

Steve stayed late that night, devouring the chapters. He realized he had violated the "Krug’s First Law of Usability." He had built a puzzle, not a tool. He realized he had violated the "Krug’s First

A week later, they ran a user test. A grandmother, who usually struggled with tech, tapped through the app in seconds.

Steve smiled. That was the highest compliment he could ever receive.