Discount -

: Always include an expiry date. Without a deadline, there is no pressure for the customer to act now.

In the world of commerce, a discount is more than just a lower price—it is a powerful psychological trigger. Whether it’s a "limited time offer" or a "loyalty reward," discounts influence how we perceive value and make purchasing decisions. 1. Common Types of Discounts discount

2. The Business Strategy: When to Discount (and When Not To) : Always include an expiry date

: Offering a lower price when multiple related items or services are purchased together. potentially devaluing your brand.

: The most common form, reducing an item’s value by a set percentage (e.g., 20% off).

: Frequent discounting can train customers to never pay full price, potentially devaluing your brand.