They use long alphanumeric strings for video review assets.

While the exact video content isn't viewable through text, these types of identifiers are commonly used to:

The string ddce1ff5cb179b487c20e1dc73456107mp4 appears to be a unique or an MD5 hash associated with a specific video file, likely from a review platform or a social media marketplace like Shopee or TikTok.

Link a specific video review to a product listing.