The for the FIFA World Cup Qatar 2022, powered by the luxury Swiss watchmaker Hublot , was a landmark installation unveiled on Sunday, November 21, 2021 . It was situated at Doha’s picturesque Corniche Fishing Spot , marking exactly 365 days until the tournament's kickoff at Al Bayt Stadium. Key Design & Symbolic Features

: Fans could share their "World Cup dreams" on social media using #WorldCup or #Qatar2022, and their posts were displayed on the clock's digital hourglass.

While the 2022 tournament has concluded, the clock site on the Doha Corniche became a major tourist attraction, often featuring the flags of qualified teams and offering a popular photo opportunity against the city skyline.

The clock was more than a timepiece; it was a 3D sculptural installation representing the "Sands of Time":