The official music video for "I Like It" by Cardi B , featuring Bad Bunny and J Balvin, is a vibrant celebration of Latin culture that solidified its place as a 2018 summer anthem. Directed by Eif Rivera, the video has amassed over on YouTube and played a pivotal role in the song's record-breaking success. Key Facts & Production Details

: The video was shot in the Little Havana neighborhood of Miami during the week of March 27, 2018.

: Director Eif Rivera drew inspiration from the 1994 film I Like It Like That , which focused on a South Bronx neighborhood. He designed distinct vibes for each artist: a "neighborhood feel" for Cardi B, a "street hood feel" for Bad Bunny, and a "club scene" with a live band for J Balvin.

It made Cardi B the first female rapper in history to achieve on the Billboard Hot 100. It was the first #1 for both Bad Bunny and J Balvin. The song was certified Diamond by the RIAA in 2021. Release Date May 29, 2018 Main Sample "I Like It Like That" (1967) Director Eif Rivera YouTube Views 1.7B+ (as of March 2026) Certifications Diamond (10M+ units sold)

: The track is built around a sample of the 1967 boogaloo hit "I Like It Like That" by Pete Rodriguez. Rodriguez only discovered he was sampled when his grandchildren showed him Cardi B's music videos—this one became his favorite.

: Cardi was approximately five months pregnant during the shoot. Her outfits, inspired by Celia Cruz, featured traditional rumba accessories and vibrant fabrics that both showcased and occasionally obscured her growing baby bump. Cultural & Musical Significance

: The video pays homage to Cardi's Dominican-Trinidadian roots through imagery like the Dominican, Puerto Rican, and Colombian flags, as well as cultural staples like piraguas (shaved ice) and roosters. Chart Milestones :