: It shifts the focus from the unit price to the total savings, making the consumer feel like a "smart shopper." Common Structures
: Tips on how to avoid overspending on "deals"? buy three
: Encouraging shoppers to buy a brand in bulk so they won't need to purchase from competitors for a longer period. : It shifts the focus from the unit
: Humans are irrationally attracted to the word "free," often ignoring the total cost required to get that free item. or video games.
: A more aggressive version often used for snacks, sodas, or video games.