: "Free" items (like pillows or a second mattress) are often non-returnable . If you return the primary mattress, the retailer may deduct the "full retail value" of the freebies from your refund.

: Marketing experts note that the "psychology of free" converts better than standard percentage discounts, even if the final price is similar. Common Tactic and "Traps"

Retailers use BOGO offers to move specific stock or increase the total "basket size" of a sale.

: Manufacturers often give the same mattress different names at different stores, making it nearly impossible to compare whether a BOGO deal is truly the best price. Current 2026 Offers & Retailers

Several retailers and brands are currently using BOGO or heavy bundling strategies: Buy One, Get One FREE! - Sleep Outfitters

: Often used when manufacturers introduce new models, requiring stores to clear out older inventory quickly.

Industry experts warn that significant markups often fund these "free" offers.