Ultra-low CPMs usually indicate bottom-of-the-barrel inventory, heavy bot traffic, or zero viewability. Focus on cost-per-attentive-second or return on ad spend (ROAS) instead.

Negotiate directly with large publisher collectives or retail media networks.

Before buying more supply, understand where your money is currently going.

Look for supply partners that offer transparent reporting on bid paths and true media costs, eliminating hidden fees. 🤝 Step 3: Build Direct Relationships

Deploy algorithms that prioritize viewability and attention metrics over simple impressions.

In the past, media buyers cared mostly about the Demand Side Platform (DSP). Today, the magic happens in Supply Path Optimization (SPO).

Modern curation platforms use artificial intelligence to filter supply before it ever hits the auction.

By cutting out unnecessary middlemen and predatory ad tech taxes, more of your working media dollar actually reaches the publisher. This results in higher win rates and cleaner data. 2. Moving from Open Exchanges to PMPs