: Full access to a curated assortment of baby gear, furniture, and apparel, with built-in order tracking.
: Some users report significant technical glitches, including: buy buy baby app
As of April 2026, the mobile app is active and under the ownership of Beyond, Inc. (formerly Overstock.com), following its acquisition of the brand's global rights in early 2025 . The app currently functions as a central component of the brand's "digital-first" strategy, supporting both online sales and the remaining physical store locations. App Availability & Maintenance : Full access to a curated assortment of
: Recent releases like version 2026.4.0 (April 15, 2026) focus on loyalty program integration and performance stability. Core Features The app currently functions as a central component
BuyBuy Baby to close all stores less than a year after relaunch
: The app features a loyalty program offering 5% back in rewards , along with perks like free shipping and returns.