: In the early 2000s, Kia was still establishing itself in North America; high-volume deals helped put more of their cars on the road quickly.
The "Buy One, Get One" (BOGO) offer typically required customers to pay the for a high-end model, such as the Kia Sorento or the Kia Sedona minivan. In exchange, the dealership would provide a base-model Kia Rio —the brand's most affordable car—at no additional cost. buy a kia sorento get a kia rio free
The "Buy a Kia Sorento, Get a Kia Rio Free" promotion was a legendary marketing tactic primarily used by independent Kia dealerships in the early 2000s. While it sounded like an impossible bargain, it was a strategic move to clear aging inventory and capitalize on high-margin vehicles. The Mechanics of the Deal : In the early 2000s, Kia was still